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• Remove dirt and debris before cleaning.

• Remove the laces so you don’t stain them.

• With leather shoes, apply the shoe polish or cream evenly with a brush or soft cloth and leave to dry. Then buff to a brilliant shine using a natural bristle brush.

• Instant-shine liquids are convenient if you’re short of time. Remove excess dirt and apply evenly to restore colour and shine without buffing.

• Store leather shoes with a ‘shoe tree’ to keep the shape . If you can’t use a shoe tree, stuff the toe cap with newspaper or tissue.

• Don’t forget to polish and waterproof outdoor and sports shoes regularly too.

• You will extend the life of golf shoes, football boots and hiking boots with shoe care products.

• Use a shoe freshener to control shoe and trainer odours and keep them smelling fresh.

• Take extra care of suede and nubuck shoes. Clean and waterproof them regularly.

• If shoes get wet, fill them with newspaper while they dry to retain their shape. Allow them to dry naturally away from direct heat and then brush them with a soft brush.